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* Source 2016 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold within the pst two years or, plan to purchase or sell a home within the next two years). Brand awareness questions are based on consumers are aware of brand in question. Results are significant with a margin of error of +/- 2.4% at 90% confidence level. Recognition question based on consumes aware of brand in question. Results are significant with a margin of error of +/- 2.4% at 90% confidence level.
The study was conducted between May 4th and May 25, 2016 by Millward Brown, a leading global market research organization.